Are you already one of the 50% of people who have bought a luxury item online? A recent study showed that consumers, both male and female, and all age groups, were increasingly familiar with online shopping.
Luxury is no exception to the rule, since e-commerce is changing the habits of this elusive market. It currently accounts for 7% of transactions, a figure that is expected to reach or even exceed 12% by 2020.
Selling brands online
The major brands have understood very well this new craze of people for the web and are launching into the digital strategy. This is the case of LVMH, which will open its multi-brand site next month, offering, for the first time on the same platform, all the brands of Bernard Arnault’s group.
If digital technology allows the growth of sales of luxury products, it ultimately contributes to their democratization. Indeed, digital technology makes the second-hand market much more accessible than it could be. Clothes and other accessories signed second-hand have invaded the canvas.
This reflects more broadly the importance of the collaborative economy in our consumption patterns. Buying, selling, renting or bartering has become common practice as a means of acquiring an object at a lower cost.
This search for the right deal gives rise to platforms specialized in second-hand luxury (like Vestiairecollective.com/ for example), or rather second life, the term being more chic and upscale. Their digital display cases are attractive and have an elegant image.
Smart shoppers, understand smart and intelligent customers, and prefer new distribution channels to offer themselves a dream share within reach. Sensitive to the preservation of natural resources in a society that tends to have the least ecological impact, they consume in an eco-responsible way according to a horizontal and mutualisation logic, creating links.
It is the advent of the circular economy that respects the product’s life cycles, reusing it and reintroducing it to the market to give it a second life. This sustainable economic model, based on ecological growth that creates value with what already exists, is one of the new president’s spearheads. Indeed, Emmanuel Macron hopes that at the end of his five-year term, France will become a leader in the circular economy.
There are platforms that are part of the collaborative and circular economy adventure.
Second-hand jewellery and timepieces, old or contemporary, branded or not, but always carefully certified by expert gemmologists, are offered for sale in a few clicks.
Finally, the jewel, by its materials, is a fungible object, therefore reusable. It can be resold on a specialized online sales site, completely melted down to create a new one, or transformed.
It is possible to customize them to bring them up to date, creating, for example, a new scope, or to customize them. An expert and a former high jewellery manager of one of the great houses in Place Vendome will evaluate your jewellery and propose various projects, after discussing your desires with you. Any distortion or loss of value of your object is, of course, prohibited in our specifications.